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Web Survey Bibliography

Title Dos, don'ts of online research
Author Dodson, J.
Year 1999
Database ProQuest
Access date 22.07.2004
Abstract Tips on online research, based on the findings of the CustomerPulse service, include: 1. Make the survey instructions and questions foolproof. 2. Ensure that the sample selection is representative. 3. Allow the site visitor to opt out of the survey at any point.
Access/Direct link ProQuest (abstract)
Year of publication1999
Bibliographic typeMagazine article
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Web survey bibliography - Marketing/business (336)

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